Explainers Behind Every Big Idea

Show people how Dropbox works and why storing files online is easier than carrying USBs or hard drives.

Most users didn’t understand cloud storage. The idea of saving files “somewhere online” was confusing and slowed adoption.

A short explainer video that showed how simple it was: save a file, and it’s instantly available on any device.

The explainer video went viral, boosting sign-ups from 5,000 to 75,000 overnight (1,400% growth). Conversion rates rose 10%, adding 10 million users and generating $48 million in revenue.

Show teams how Slack could make work communication faster and less messy.

Slack’s early marketing relied on text, but it didn’t show the real problem—endless emails and scattered conversations.

A simple explainer video showing teams switching from email chaos to one clean workspace in Slack.

The video helped businesses quickly “get it.” Slack signed up 8,000 users in 24 hours, grew to 50,000 within weeks, and fueled its path to millions of users globally

Help businesses understand what Azure does and why it matters.

Cloud services are technical and full of jargon. Most decision-makers needed a clearer picture of how it actually helped their work.

An explainer video to show real examples—like connecting apps, storing data safely, and making teamwork easier.

The explainer video helped leaders grasp Azure’s value clearly. Azure’s usage grew—market share hit 24%, customer base rose 14.2%, and overall growth surged ~33% year-over-year.

Introduce Amazon’s Smart Reorder feature so customers could quickly restock everyday items.

Shoppers knew Amazon was convenient but didn’t see why Smart Reorder was any different from normal ordering.

An explainer video showing how the feature remembers what you need and reorders it automatically.

The video simplified Smart Reorder, prompting rapid adoption. Since launch, usage has surged 100% year-over-year, and over 99% of users who receive low-inventory alerts or auto-reorder continue using the feature, boosting trust and convenience.